London: The excitement of OTT is decreasing due to inflation and advertising

London. Digital streaming was initially a new and exciting experience in the entertainment world. Netflix used to offer a treasure trove of content for Rs 500. Then experts started saying that this is the future. But now its magic is breaking. The new lucrative offers of OTT platforms are a sign that the golden age of digital streaming is about to end. Earlier Netflix was the only big platform. A lot of content was also available on it. Now there are many platforms like Amazon, Disney, Apple, Paramount in the market. One has to pay separately for all these.

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